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Brackley — In partnership with Faccenda, one of the UK’s largest food businesses, Asda is launching an exciting range of flavoured whole chicken products. The new ‘Simply Roast in the Bag’ range comes in seven different flavours from Piri Piri to Zesty Lime & Coriander – but the real news is the oven ready packaging which takes convenience to a different level.

“Asda challenged us to come up with a truly innovative packed product,”

said Greg Choulerton, Sales and Marketing Director at Faccenda.

“’Simply Roast in the Bag’ does exactly what it says – giving consumers a whole chicken that can be put straight in the oven and cooked into a delicious, succulent and tasty meal – no mess, no waste and perfect for family dining.”

Faccenda Managing Director Andy Dawkins, commenting on the launch, highlighted the benefits of joint working:

“A cross functional project team worked together with Asda as well as our machine, film and ingredient suppliers.” “The outcome is a truly innovative product that is not only good value, but means consumers don’t have to handle the product before cooking – encouraging safe food practices in the kitchen.”

Asda is supporting the launch of the new product range with a ‘Love Your Leftovers’ campaign, promoting great recipe ideas to help families make the traditional whole-bird roast go further and offer even better value.

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  For more information please contact: Aimee Bateas or Chris Woods, Hanover communications on 020 7400 4480 faccenda@hanovercomms.com 

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